College Bound is an innovative program which uses college students to communicate the benefits of higher education to children in elementary schools.  Started in 1994 by the McBride Foundation (New Mexico), over 150,000 students have since learned about the importance of personal responsibility, staying at grade level, and the opportunities created by higher education.  Now that the high school dropout rate has risen to an alarming 60% at some inner city high schools, we believe it is urgent that impressionable children be exposed to the exciting opportunities available to them if they pursue their education.